We believe that every part of our footprint, from the creation of a product, to its packaging, sale and delivery, should be executed with the expectation that our impact on society and the environment will always be positive. We believe in sustainable consumption. That’s why we have launched numerous projects and programs to reduce our impact on the environment and become a positive and sustainable force for the future.


A photovoltaic power generation system that JD built and installed on the roof of its Shanghai Asia No.1 logistics park has been operational since June 2018, significantly reducing CO2 emissions. JD plans to team up with global partners to create the world’s largest ecosystem of rooftop photovoltaic power generation by 2030, creating a photovoltaic power generation area of more than 200 million square meters.

Over 3,000 new energy vehicles have been deployed in several cities across China. Within two years, our nationwide fleet of direct-sale delivery trucks will be upgraded to new energy vehicles, and we will also encourage our partners to adopt the same policy. Based on our calculation, a 4.2-meter new energy van will reduce CO2 emissions by at least 20 tons per year compared with similarly sized fuel vehicles.

In June 2017, together with brand owners, manufacturers, logistics companies, packaging companies and industry associations, JD Logistics launched the Green Stream Initiative, a joint green supply chain campaign with the goal of improving the utilization rate of supply chain resources and reducing carbon emissions.

A 1 billion RMB JD Logistics Green Fund was launched in December 2017, with the goal of driving innovation for environmental protection and promoting green consumption.

100,000 recyclable Green Boxes were used to deliver goods in 2017. 1 million+ reusable delivery bags that are safe and environmentally friendly have been used since 2014. “Slim” tape, saving 250 million meters of tape for packaging in last two years.

  • The total volume of green purchases made on JD increased by 71% in 2017.
  • First e-commerce company to go paperless, resulting in 1,820 tons of paper saved from invoices by issuing 2.8+ billion electronic invoices in last five years, 5,000+ tons of paper saved from electronic signatures being used as delivery confirmation process in 2017.
  • All packaging to be provided under The Forest Stewardship Council (FSC) logo within 5 years.
  • We initiated recycling projects in several cities in China. As a result, 1+ million items of clothing and 400,000+ toys have been collected and reused or donated to people in need, reducing CO2 emissions by 2,400 tons. 10,000+ expired medications have been collected and safely disposed of by professional organizations to avoid environmental pollution.
Agi Veres Country Director, UNDP China

At UNDP China, we firmly believe that the private sector is a key partner in pursuing sustainable development goals (SDGs). We see countless opportunities for business to contribute to the implementation of the SDGs through commitments to inclusive business models, seeking shared values and committing to sustainable ways of operating. Private companies are also indispensable in providing goods and services, financing social and economic investments, and creating innovative solutions to help tackle development challenges. SDGs not only identify where we must be in 2030 to create a sustainable world, they also outline new markets and opportunities for companies all over the world. Businesses have the responsibility, the capacity and the motivation to be the driving force in achieving the SDGs. Those that understand this challenge and take action will be a step ahead. UNDP China is proud to be partnered with JD, who through aligning its business priorities with SDGs have contributed to a variety of sustainable initiatives. Conducting this CSR report under the framework of SDGs for the first time, JD is showing how this framework provides an excellent way for organizations to measure their impacts on sustainable development for all. We hope to see more organizations using the SDGs to report on sustainability in the future, and I am very optimistic that by continuing to work together with JD and other private sector partners, we will be able to succeed in addressing climate challenges, eradicating poverty and fighting inequality, ensuring no one is left behind.